At the bottom, select Custom Affinity Audience. For example, all users with the same Acquisition Date belong to the same cohort. Google Analytics is the pioneer in Web Analytics reporting. View details Got it . . Product Affinity Analysis is also known as Market Basket Analysis – but the concepts are the same. Affinity groups defined by shared ideologies, values or creeds. ” This group’s bounce rate is based on visitor interests. Interpreting Affinity Categories data in Google Analytics is essential to gain meaningful insights. It means that a consumer not only knows a brand exists but they also have a strong connection to a brand’s identity. Affinity categories in Google Analytics are determined by analyzing the websites that users visit and the content they engage with. This unlocks the ability to perform powerful analysis and predictive analytics across business data. Here’s how you might have named an event: Event category: Chat Widget. These are separated in on three groups: Affinity Categories: Subjects that users have a long term, lasting interest in. It. 5. Caveat: because of the way Google Analytics works, a user will be identified as a New User if they use different devices or have enabled privacy settings. These are users lower in the purchase funnel, near the end of the process. For example, if Google detects a user searching for home and garder related items recently, they are put in that bucket. The target molecule is then eluted from the ligand by a change made in the buffer conditions so that the protein can be removed from that surface. August 31, 2016. It let us to track, measure and report website traffic. How to interpret Affinity Categories data in Google Analytics. We can click on the “In-Market” header to get more data on these breakouts. Predictive audiences (or suggested predictive audiences) 2) Custom Audiences include: Any audience you created on your own. unique quantity, revenue per order. By understanding the affinity categories of your audience, you can create targeted marketing campaigns that resonate with their interests and drive higher engagement and. How to interpret Affinity Categories data in Google Analytics. Light TV Viewers, Travel Buffs, Technophiles) and product-purchase intent called In-Market. The same audience can appear for a number of different industry categories. Your customers use search engines. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Affinity diagrams can easily be created using on-hand office supplies, including whiteboards or Post-it Notes, to allow items to be jotted down and moved between categories as they are discussed. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. Therefore, it helps you to prioritize what to work on next. It is an agile technique that starts by stating a problem and then having the team engage in a discussion to come up with several possible solutions. Marketing induced affinity groups. Campaign tracking within Google Analytics. Caveat: because of the way Google Analytics works, a user will be identified as a New User if they use different devices or have enabled privacy settings. Where Analytics gets the data. How do you set affinity in Task Manager? Here’s how to do it: Open Task Manager. The members of the team then group the concepts or ideas together based on things they have in common, and given a name to. Types of Google Analytics Audience Reports. Runs one of the most popular blogs in the world on digital analytics. Note: Universal Analytics was an upgrade on the previous version of Google Analytics. When it comes to analyzing visitor behavior, Google Analytics offers a wealth of information. #3: Segmenting by Affinity Category/ In Market Segment. What is Affinity Analytics? Affinity Analytics is powered by Looker , Google Cloud’s world-class business intelligence and analytics platform. (02) 9160 0711 [email protected]. Trends to see what’s popular on Pinterest. The essential metrics are presented in a single dashboard in Google Analytics reports. It also says that this percentage is 6. Taking a look at this Affinity category example, we see the top three categories in this account are value shoppers who consume media and are technology savvy. 1) Google Analytics. Personally identifable information. Ramp up your marketing with Pinterest analytics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. What's Affinity Category, In-Market Segment, and Other Category in Interest report. An affinity map is a tool for organizing information into logical groups for analysis. Affinity groups defined by shared ideologies, values or creeds. 3. 3 standing in a relationship based on communication between the souls or minds of the persons involved. Clear search Affinity Categories: This report shows general interests of users who have visited your site (i. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. They can be used as Targeting or Observation, like all other audiences in Google Ads. These statistics include bounce rate, the percentage of visitors who view only one page, sessions (a group of interactions during a 30-minute window), pages per session, goal completions, and. Today’s article, In Market Audience VS Affinity Audience, we will tackle the two most discussed types of audiences in Google Ads. First off, Google Analytics is a free tool. A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. Synonyms for affinity and translation of affinity to 25 languages. In the dropdown, start searching for “ Session source ” and choose it. Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance. Click “More details” Right-click the app you want to modify and click “Go to details”An affinity analysis is a mathematical way of understanding how two variables (usually binary) are associated. But to answer Which Kinds Of Hits Does Google Analytics Track?. Set up the Affinity trigger, and make magic happen automatically in Google Analytics. Choose Set affinity from the menu. They view one page then exit, which equates to a session length of zero seconds. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. When a user moves from another domain, email, app, or any other channel to your website, we call it traffic. g. The success or failure of search marketing campaigns is based largely on the existing brand awareness of your product, service or. “Brand Affinity,” in more concrete terms, is essentially the amount consumers identify with and support your brand. com). In fact, 77% of consumers make a point to buy from brands that share their values. Runs one of the most popular blogs in the world on digital analytics. You need to choose the time window which you want each data point to represent in Funnel. What that means that the home page is the top landing page of the website. In the box below, either search for the audience name or browse categories to find the audience you’d like to exclude. A married couple is an example of affinity. Marketing induced affinity groups. Click on New Custom Dimension. The importance of affinity mapping in product management and UX design. With stronger and more common relationships, you can then group your customers into segments to analyze further. You can find the standard reports under “Reports” in the main navigation: The green icon above indicates that the reports are unsampled. Affinity analysis falls under the umbrella term of data mining which uncovers meaningful correlations between different entities according to their co-occurrence in a data set. Predictive analytics uses statistical models and machine learning. 3. Set the first dimension to “Affinity Categories” and the second to “Landing Page. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. Step 2: Add A New Property to Your Account. If these items do not appear in your company’s Google Analytics account, you may have to update your tracking code to. This is a report where Google Analytics will tell us, in this case, what people that are on the MeasurementMarketing. Select your campaign and navigate to the Audiences tab. In Google Analytics 4, the standard reports are always unsampled. 76% compared to last month (Desktop). As with the traffic report, you can adjust the number of. ; Select a demographic tab: Age, Gender, Household. Below is a brief description of what data you’ll find in each reporting section, based on. Perilaku Pengunjung / Visitors’ BehaviourWhat does affinity mean in law? In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone’s marriage. Affinity grouping is a brainstorming activity that aims to collect similar items together. We will be discussing what an in market audience and an affinity audience is, the difference between the two, their. Affinity is the most valuable level of customer relationship. At the top of the page, select “Exclusions”. Affinity grouping is a brainstorming activity that aims to collect similar items together. The Major Acquisition Channels. You will find the demographic and interest reports inside the Audience menu to the left, in the submenus “Demographics” and “Interests. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. Affinity groups defined by shared ideologies, values or creeds. New vs Returning. ; Click Audiences. Google Analytics dimensions provide you with a treasure trove of data that can help your business thrive. You are now a lean mean Google Analytics-using machine and you are ready to collect great data! But this is only the. Google Analytics gives you demographic and interest reports on your visitors, like gender, age, and more. Go to Audiences. cookielawinfo-checkbox-functional:1. . This differentiates Direct traffic from other default channel groupings like Organic, Referrals. Facebook insights and. In this article: Configure Analytics to display Demographics and interests data. It contains one Universal Analytics property and two Google Analytics 4 properties. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category. ; Click Audiences. Get new skills for a digital world. For an ecommerce. What is an affinity category in Google Analytics? An affinity category in Google Analytics refers to a segment of users grouped based on their shared, long-term interests and behaviors. It provides an easy-to-read performance ‘snapshot’ that clearly shows key trends to clients, managers, and other non-analysts. The Search Console reports in Analytics provide information about the performance of your organic-search traffic. Consanguinity and affinity uncover variations in human kinship systems. Google has pre-built audience lists of users who have shown in-market intent for something (e. This is when a visitor goes to your website and immediately leaves. in immunology, the thermodynamic bond strength of an antigen-antibody complex. For example, of your entire set of users, one segment might be users from a particular country or city. SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend. If you’ve ever seen a photo of a bunch of designers standing in front of sticky notes on a wall, an affinity map is what you were probably looking at. The last option is for every organization that doesn’t fit in one of the industry verticals. relationship by marriage or by ties other than those of blood ( distinguished from consanguinity )In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. In other words, it means that with high affinity may be a “small spills” by advertising in the media. Follow the steps below to add affinity segments to a campaign. The smaller its value, the greater the affinity between two molecules and vice-versa. com. 37% of Celine’s followers have an affinity with Oprah. "They made this analysis in such a way that it turns out it doesn't. Find out more about the different GA dimensions here. ; Click the Audiences, keywords, and content drop down in the section menu. Unfortunately, however, short of personally interviewing everyone who uses your product, visits your website, or. Google Analytics is made possible by each web browser's ability to keep track of the sequence of websites that a user views. Understanding bounces can help you work towards answering those questions and more. (In fact, it was initially known as the “KJ method”, after his initials. This is what I am using. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. However you can be very confident that a Returning Visitor is really is returning. Difference between Affinity Category and In-Market Segment? - Google Ads Community. However, you will need an understanding of statistics and data science to go through all steps successfully and reach relevant conclusions. According to Dictionary and the American Heritage Dictionary of the English Language, the word affinity is a noun that means a tendency to have a natural liking,an attractive force, inclination, or natural attraction to someone or something. They can also come from engagements on Youtube, Google Ads, and Search Ads 360. You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate. Choosing a 7 day time window would mean that on. To design navigations. For example: if a user is known to regularly read up on the latest celebrity gossip, then ‘Celebrities. The definition of affinity is a strong connection or relationship between people or things. You can see which issues are most relevant by the number of cards sorted into each group. Google Analytics is a powerful tool that lets you measure and analyze the traffic coming to your website. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. [=we both like foreign films] b : a quality that makes people or things suited to each other. Set an advanced filter to only show landing pages with the word “student” in them. Processing – collected values are used to populate the final report dimensions according. Brand affinity ideally comes after brand awareness. 15% affinity = 15% crit chance. One of the highest values of Veterans is leadership. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. The information that appears in these is preset by Google Analytics, and gives an insight into the data on every part of your site, from your audience. By using Google Analytics, you can also tie in conversion data with these. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. Here, you can see any active campaigns along with the associated affinity audiences. Introduction. Negative affinity has a chance to deal less damage on a crit, so you want to fix that when you can. Search . Locate Underperforming Pages. How to find this data in Google Analytics. 1) Targeting. Segment Bounce Rate by Affinity. That’s it. It's what they like and I guess like categories would be way too much like Facebook but I digress. You can choose between 26 different options. According to the author, the most relevant dimensions in Google Analytics for persona creation are: Age Gender; Affinity categories; In-market segments; Location Other categories; These. 3. Step-2: Click on the ‘Behaviour’ tab available on the left-hand side. But there are also configuration settings that allow you to customize how that data is processed. affinity. Create audiences, publish them to Analytics, then apply them to reports to explore audience behavior in response to your marketing. Affinity Category in Google Analytics refers to a classification system that helps marketers understand the interests and preferences of their website visitors. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach). hobbies and activities they enjoy), is very high in the funnel (the start of the purchase process), and is,. Select your campaign and navigate to the Audiences tab. The same audience can appear for a number of different industry categories. Open Google's Campaign URL Builder. Google Analytics specialists have also prepared templates for the custom reports, which may be imported from the Solutions Gallery by. Affinity Category: Affinity categories are used to reach potential customers and make them aware of your brand or product. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. Zapier does manual, repetitive tasks so that you don’t have to. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Google Analytics is one of the widely used Google Data Analytics tools. Etymology: From affinité. Learn more about the Updates to Audience terms and phrases. What are custom affinity audiences? Custom affinity audiences are custom lists (lists you can create) that allow you to target users based on their habits and interests. Unfortunately, however, short of personally interviewing everyone who uses your product, visits your website, or. According to Dictionary and the American Heritage Dictionary of the English Language, the word affinity is a noun that means a tendency to have a natural liking,an attractive force, inclination, or natural attraction to someone or something. Were they phased out? (bc change to first party cookies for tracking) or can I still find this demographic data in GA4 (and if so, what is the path). io site – what those users like basically. Siblings are an example of affinity. : the state of being similar or the same. Set an advanced filter to only show landing pages with the word “student” in. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. Under “About,” select Business category . These are separated in on three groups: Affinity Categories: Subjects that users. You'll be using the Google Analytics Campaign URL Builder — the third option on this. Analytics for beginners. Affinity mapping is a visual technique used to organize ideas and data into meaningful clusters or categories. Engagement metrics are the top-level KPIs that can easily be found in Google Analytics or standard SEO tools. By reading this article you will understand: What is “affinity” and how it reveals audience preferences without resorting to traditional demographic research. The Benefits Of Using Google Analytics. How understanding affinity for individual titles or entire. To others, it could just be that two things or people are a “good fit” for each other. Only aggregated data from users who consent to sharing demographics data are included in the report. Business Services, Employment, Education) Geo: segment analytics by language and location. Next What Does Affinity Category Mean In Google Analytics Comments. The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. (And be ready: GA4 is coming!) 3. In fact 25. Brand affinity belongs to the most essential marketing metrics such as brand preference and loyalty. Simply put, the compliance index tells you how high-quality the selected advertising platform is. What Does Affinity Category Mean? In Google Analytics, and other ad/analytics platforms, have this crazy thing called Affinity Category, or Affinity Audiences. Step 2: Add A New Property to Your Account. It is a free Google Data Analytics tool by Google Marketing Platform that provides Statistics and Analytical tools for tracking Digital Marketing Campaigns. Affinity groups composed of members of the same associations or establishments. First, log into your Google Ads account. To access affinity category data in Google Analytics, follow these steps: Step 1: Sign in to your. Negative affinity has a chance to deal less damage on a crit, so you want to fix that when you can. Then, in the Dimension values dropdown, check the box next to (direct) then click OK and then Apply. Set the Date Range to at least 6 months to a year. Step-4: Now click on the two checkboxes named “ Preserve log ” and “ Disable cache ”. Comprehensive tool to check your site’s traffic. The period of time a user is active on your site or app. Association between binary variables can be computed using the phi correlation from data set up in a contingency table. Those in the affinity segment have demonstrated a qualified passion in the health segment, allowing you to reach the people that matter most with their products or offerings. Audiences in Analytics. In code I pass an event like this: gtag ('event', 'orders_puppy', { event_category: 'sales_group'}); In the GA4 UI, how can I see all the event_categories. This means you. It does not include Google Signals data, so for. The last option is for every organization that doesn’t fit in one of the industry verticals. About one-in-five Facebook users (21%) say they are assigned such an affinity. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. Show as many rows as you can, without sampling. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Why? So advertisers can try to target those people to show relevant ads. Then, in the “Additional category” box, enter and select the category you want to add. This is a report where Google Analytics will tell us, in this case, what people that are on the MeasurementMarketing. It comes from the AdWords affinity categories, but how those categories are computed is not released. Step-1: Log in to your Google Analytics account. Rather than looking at one particular purchase intent, like In-Market, Affinity targeting analyzes someone’s overall interests, passions, and lifestyle to get a better sense of their overall identity. Affinity directly translates to crit chance. An affinity diagram (sometimes known as an affinity map or affinity chart) is a visual tool that helps you organize information from a brainstorming session. Click the "+ Targeting" button, and choose the ad groups to which you’d like to add demographic categories. Set the first dimension to “Affinity Categories” and the second to “Landing Page. Targeting narrows the reach of your campaign to only target the specific audiences selected. This means being approachable and talking to your customers like they’re, well, people. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. By analyzing this data and using it to inform your marketing strategies, you can create content and campaigns that are more likely to resonate with your audience, leading to higher engagement and increased conversions. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. Audiences in Analytics. What is the difference between Affinity and Other in the audience categories? - Google Analytics Community. 6. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. Another segment might be users who purchase a particular line of products or who visit a specific part of your site. The next option in the “Audience” section is under “Interests” and then “Affinity Categories. Data Analytics Affinity Analysis | Všeobecné správy denne [penci_button link = ” #” icon = “” icon_position = “left”] ZOBRAZIŤ [/penci_button] Data Analytics Affinity Analysis Have you ever added an an item to your online shopping cart and had seemingly unrelated items recommended for purchase, but the combination seems to make sense?. Affinity ties through marriage can change over time as unions dissolve. Companies can succeed in this task by communicating their core values during every interaction with a customer. [=fish and white wine taste good together] 3. Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. g. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities. Here's how you can do it: Identify top affinity categories: Look for the affinity categories that have the highest number of users. The term “affinity” in the game simply refers to the value that determines your chances of hitting a strong or even a weak attack. 1. Google Analytics can track all the traffic information and determine where every visitor came from. Google Analytics can help with this in “Demographics” and “Interests” reporting, which appears in the “Audience” menu on the left. Suggested audiences. This ID is part of the tracking code that inserted in the source code for your site or app. Building relationships means being human. It is available for free of cost to anyone with a Google account. Here are some of the reasons organic search traffic is so valuable. Arts & Entertainment;. Segment Bounce Rate by Affinity. For an ecommerce site,. Learn about Google for Startups. Based on those specifications, Analytics displays a number of preconfigured suggested audiences you can use that are based on the recommended events for those categories. Find out what Affinity Categories mean in Google Analytics with this video and an additional, expanded write up below. It’s essential to spend time thinking about how you translate your events from Universal Analytics to events in Google Analytics 4. Okay, so Google Analytics allows you to track your website visitors – but what exactly does this mean? Let’s discuss the many different Google Analytics benefits and why you should install the tracking code on your website today. Google Data Studio is Google’s reporting and dashboard tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources. If you hover over the logo, the bubble tells you that 7. By leveraging their leading. An example of our 2 nd party Google data. As previously mentioned, there are two categories of Google Analytics 4 audiences: 1) Prebuilt Audiences include: Predefined audiences. We share an affinity for foreign films. If you’ve never used Google Analytics before, visit Google Analytics from your web browser and enter the Google account you want to sign in with – this is the account you made before. Meaningful Metrics: New and Returning Visitors. The cookie is used to store the user consent for the cookies in the category "Analytics". This data is then used to create a profile of each user's interests and preferences. Google Optimize is Google’s platform for A/B testing, multivariate testing and personalization. A Guide to the Major Website Traffic Acquisition Sources. But affinity can also create powerful and lasting bonds through socialization and co-residence. This allows you to identify areas for improvement with the keywords and pages. A reporting view is a level in a Google Analytics account where you can access reports and analysis tools. These Google Analytics metrics track how your visitors use your website. You can choose between 26 different options. These categories are based on users’ overall browsing behavior, including the. Google Help. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. Specify whether you want to exclude your audience at the campaign or ad group level. The first step is to understand your customers. Know your customers. It would show you the tracking from the first pages they enter your blog from to the pages they visit last. The table below shows their classification and details. 3. cookielawinfo-checkbox-functional: 11 months:affinity in American English. See link below. Are you making the most of the insights available to you. You have the option to create custom channel groups, which let you create your own rule-based categories of. Affinity, meaning “a spontaneous or natural liking or sympathy for someone or something,” is the feeling you have for the fellow fans of your favorite team. Next, select. The cookie is used to store the user consent for the cookies in the category "Analytics". The BigQuery export provides access to the raw event data. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. 2 of, relating to, or characteristic of sacred things, the Church, religion, etc. Predictive audiences (or suggested. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. Instead, it is a composite sketch that should reflect the majority of people it is supposed to represent. These are users higher in the purchase funnel, near the beginning of the process. Go to Audiences. There are four steps to effective product affinity (or market basket) analysis. When it comes to retaining customers,. One of the classic tools in the UX designer’s toolbox is an affinity map (sometimes called an affinity diagram ). By analyzing. Start your career with an impressive digital certification. For example, you might want to apply a filter to make sure your. Image Source. It can boost business because it encourages trust with customers. This is to forecast future outcomes and identify risks and opportunities. default is All, other options include all segments built into Google Analytics, plus any custom segments you may have. You’re basically telling Google to only show your ads to. Conversion Insights to track paid campaigns. We’re using new terms on your audience report and throughout Google Ads. Affinity Category: Affinity categories are used to reach potential customers and make them aware of your brand or product. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. That's it. 3. The same is true for other countries. 5. Affinity diagrams can easily be created using on-hand office supplies, including whiteboards or Post-it Notes, to allow items to be jotted down and moved between categories as they are discussed. 8. Affinity is the most valuable level of customer relationship. Google analytics can track all forms of digital media and. The index is calculated by comparing the. Help Center. Zapier's automation tools make it easy to connect Affinity and Google Analytics. When it comes to retaining customers, brand. Using a WordPress plugin like this will allow you to integrate your WordPress Admin Dashboard directly with Google Analytics. First off, Google Analytics is a free tool. Or, to put it more literally, the number of fans for your brand and the depth of their fandom. ”. This Affinity Analysis actually gives us valuable information by. e. Site Speed & Recs. Step-8: Click on the ‘Done’ button and then on the ‘Save’ button at the bottom of your screen. Table: Comparing Advanced Segments versus View Filter uses. 2. If you don’t know how to set up your social media dashboards in Google Analytics, check out our 4-step guide. Although you see only the suggestions relevant to your category, you can create any of these. Available affinity audiences. Creating Goals in Google Analytics Step 3: Create a New Goal. (Affinity Categories), produk apa yang diminati dan siap dibeli (In-Market Segments), dan keduanya (Other Categories). In this article:Affinity is an intelligent CRM platform designed for relationship-driven teams. Select Save. The Three Types of Capacity Ratings. T he future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. Think of reach as the number of unique people who see your content.